7 Steps to Create Your Own Webcast

My very first episode of my webcast with the wonderful Johanna-Mai

Why do webcasts & live video?

My inspiration to run a webcast was the wish to connect with my audience while we were physically separated and had to adapt to the reality of remote working and living. But there is a variety of reasons to run a webcast and often they overlap.

Step 1: Pick a topic you are passionate about

As Simon Sinek put it — always start with why. Ask yourself: What is your why — your reason to share your message? Think about what you are passionate about and bring your personal perspective to the topic.

Step 2: Get the Tech in Place

Depending on your level of “techiness”, this step might seem easier or harder. There is no need to be overwhelmed by tech when creating a web show — there are easy-to-use platforms out there.

Streaming platform

Personally, I would recommend StreamYard since it easily integrates with Facebook and Youtube. You can go live from your laptop, phone, or tablet. You can invite your guest speakers into your StreamYard and you have a little “background studio” where you can brief your guest before you go live. You can easily use the free version of StreamYard, the only downside is that the Streamyard logo will be included in your broadcast.

Microphone & Camera

There is no instant need to buy an external camera or microphone. If you use an iPhone eight or newer, the quality is more than good enough. If you want to invest into better equipment, I recommend to always go with a better microphone first. Most people can live with a mediocre video as long as the audio is crisp and easy to listen to.

Your phone camera is often more than good enough for recording.

Try out your video

To find out if purchases for your audio/video are necessary and to ensure that everything is integrated and working smoothly, you can set up a secret Facebook group. In this group, you can try out your tech, see what you look like on video, and if the background you sit in front of is fine or if you want to adjust it.

Step 3: Invite guest speakers & Schedule in advance

I’d personally recommend having guests on your show because it can get monotonous to listen to only one person. The beauty of having guest speakers on your webcast is that they can offer a unique and enriching perspective to your audience. To choose your guest speakers, think about which areas your audience is interested in and who can bring in that expertise.

Photo by CoWomen on Unsplash

Step 4: Prepare for your Speaker & Topic

When you are deciding on a speaker, you will already do some preliminary research. After all, you decided on them being an expert for your webcast. Before your episode, think about which questions would lead to inspiring discussions. What would you want to know both as a moderator and as a viewer?

Step 5: Marketing, marketing, marketing

Let’s be honest here: in a sea of content, it’s hard to stand out. It’s near to impossible though if you don’t schedule any time to market your webcast. You put in all this work to come up with a great show, you want people to tune in after all.

Step 6: Interact with Your Audience

As I mentioned, the huge advantage of live video is that you get to interact with your audience. You can ask for questions they have, how they liked the content or what inspired them. It’s a great way to also learn what your audience cares about and to get inspired on what kind of topics you want to talk about in another episode.

Step 7: Repurpose Your Content

After all of this work, it might feel a little disappointing to only have one video on one platform to show for. To be smart with your own workload, I highly recommend reusing your content. First of all, you want to download the video and share it on different video channels such as Youtube and IGTV.

  • Podcast: Turn your video into a podcast. You can put that podcast on iTunes, Stitcher, Pandora, SoundCloud, and anywhere else that people subscribe and listen to audio content. If you want to take your video content for a podcast, I’d recommend investing in a microphone to ensure good audio quality.
  • Quotables: Write down your favorite quotes from the episode and turn them into Quotables for Instagram, Facebook, and/or Pinterest.
  • Blog Posts: Transcribe your video and turn it into a blog post. You can do this yourself or hire it out to an assistant or on Fiverr. You can even embed your video into the blog post.
  • Cut and Trim your Video for other Platforms: For LinkedIn, Twitter, or TikTok, you can choose your golden nuggets and share them with your audience in a short video. Make sure to check the ideal length for each platform.

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Kamilla Sultanova

Kamilla Sultanova

I’m a keynote speaker and entrepreneur with a passion for diversity and inclusion and all things cross-sectoral.